From the counseling office: The Princeton Prize in Race Relations
Note we have had several students successfully compete in this
There is a required essay, which I will help anyone edit as needed. Please be aware of the deadline.
The Princeton Prize in Race Relations recognizes students who are helping improve race relations in their schools or communities.
Winners of the Princeton Prize in Race Relations are awarded up to $1000.00 and invited to Princeton University for an expense-paid weekend symposium on race.
Appy online or by mail.
Visit: www.princeton.edu/pprize
Email: pprize@princetone.edu
Cell: 800-742-1036
Application Deadline: January 31
Learning Target: I can evaluate a speaker’s point of view, reasoning, and use of evidence and
rhetoric,assessing the stance, premises, links among ideas, word choice, points of
emphasis, and tone used.
Feedback on the Rokeach Survey; Many students wrote of the difficulties they had in prioritizing their values. Towards the bottom of the list for many was world peace, as this was considered an ideal, but unrealistic goal. Several people divided their lists into the ideas of independence versus servitude, whilst health was viewed as a keystone for all other values. Inner peace competed with salvation for a high ranking for many. Also quite few noted that they their values might change with time.
If I did not receive yours, I plugged in a ZERO. With the exception of anyone who was legally absent, you will not receive full credit.
Continuing with advertising: please read over the following material and assignment.
Note that you have a test on the following persuasive techniques
terms on Thursday, January 17. It will be a matching quiz to be counted as a homework grade.
1. Bandwagon Uses the argument that a person should believe or do something because “everybody else” does
Consumers buy the product because they want to fit in. Consumers assume that if others buy it, the product must be good.
Consumers buy the product because they want to fit in. Consumers assume that if others buy it, the product must be good.
2.Bait and Switch Dishonest tactic in which a salesperson lures customers into a store with the promise of a bargain
Consumers are persuaded to buy a more expensive item.
Consumers are persuaded to buy a more expensive item.
3.Celebrity Spokesperson Uses a celebrity or famous person to endorse a product
Consumers transfer admiration or respect for the celebrity to the product.
Consumers transfer admiration or respect for the celebrity to the product.
4.Emotional Appeals Make viewers feel certain emotions, such as excitement sadness, or fear
Audience transfers that feeling to the product.
Audience transfers that feeling to the product.
5. Glittering Generalities Emphasizes highly valued beliefs, such as patriotism, sadness, or fear
Consumers accept this information, often without enough real evidence to support the claim.
Consumers accept this information, often without enough real evidence to support the claim.
6.Humor Used to make audiences laugh, but provides little information about the product or service
Consumers remember the ad and associate positive feelings with the product.
Consumers remember the ad and associate positive feelings with the product.
7.Individuality Consumers celebrate their own style, or rebel against what others are doing. Consumers perceive the product as unique, stylish, or cool.
8. Loaded Language Uses words with positive or negative connotations to describe a product or that of the competitor – such as purr, snarl, or weasel words
The words appeal to consumers’ emotions, rather than their reason. "Purr words", such as “fresh” or “juicy,” make a product seem more desirable.
9. Name-calling Attacks people or groups to discredit their ideas
Consumers focus on the attack rather than the issues
10. Plain Folk Shows ordinary people using or supporting a product or candidate
Consumers trust the product because it’s good enough for regular folks.
11.Product Comparison Compares a product with the “inferior” competition
Consumers believe the feature product is superior.
Assignment: Due by the end of class on
Tuesday, January 13. send along, as usual.
Below you will find 25 creative ads. On a word document,
number 1-25
First: see if you can guess the sponsor; that is what is being advertised. Some are obvious, others not so much.
Second: name the demographic audience. Think carefully here about this. Consider age, gender, economics,
ethnicity, geography and education. This is
complex, and most struggled with this last week.
Third: what persuasive technique do you observe? Give the reason
from the ad.
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