Wednesday, January 14 slogans

Learning Target: I can determine an author’s point of view or purpose in a text in which the rhetoric is articulated effectively, analyzing how style and content contribute to the power,

persuasiveness, or beauty of the text. 

Reminder that on Thursday- that's tomorrow- you have a matching quiz on the 11 advertising techniques that were on Monday

Slogans in Advertising
When well-used and oft-repeated, a slogan can become part of the fabric of a brand. But how do you build a strong connection between slogan and brand? It’s not simply a matter of tacking a slogan onto an ad, because an ad with a slogan isn’t necessarily more effective than an ad without one. A slogan that is merely an end-line or sign-off to an ad is unlikely to make a contribution to the success of either the advertising or the brand; the creative slogan must integrate the brand and slogan in such a way that the slogan can strengthen branding, or have some other effect.

Have some fun. Open up a word document and see if you can identify the product associated with the slogan.

These are due in class today. No extension, except for those who have required extensions.

Foods and Beverages

♦ Makes hamburgers taste like steakburgers

♦ Eaters, start your orders

♦ Good to the last drop.

♦ Have it your way.

♦ Is it in you?

♦ Love it for life

♦ No rules, just right.

♦ Think outside the bun.

♦ We're cooking now.

Clothing and Fashion

♦ A diamond is forever.

♦ Because you're worth it.

♦ fcuk advertising.

♦ I am what I am.

♦ Impossible is nothing.

♦ Just do it.

♦ The mark of a man

♦ The jeans that built America

♦ There's a bit of the west in all of us.

Automobiles

♦ Born to perform.

♦ Break through

♦ Eye it - try it - buy it!

♦ Designed for living. Engineered to last.

♦ It's not your father's Oldsmobile anymore.

♦ Inspiration comes standard

♦ Zoom-Zoom.

Electronics, Broadcasting, Communications

♦ 1000 songs in your pocket.

♦ Always low prices. Always

♦ Acquire, manage and listen.

♦ Do you have the bunny inside

♦ Get more

♦ Game on. And on. And on.

♦ How many bars do you have?